Wednesday, July 28, 2010

We Are Just Like Our Clients...

We Are Just Like Our Clients...

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We Are Just Like Our Clients...

Would you like to know?

  • What makes your clients happy and what keeps them coming back?
  • What prices to charge?
  • What specials to run?
  • What type of customer service policies to have?
  • What services to offer?
  • What products to sell?
  • ETC...

Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981To Answer All of These Questions We Only Need To Ask Ourselves ONE QUESTION:

  • WHAT DO WE LIKE?

And, by asking ourselves this ONE QUESTION "WHAT DO WE LIKE?"
We can make good sound business decisions, which we can feel happy and confident with.
Because...
We Are Just Like Our Clients...

This might sound too simple but most of the time, the simplest way is the
best way.
So... Build your business as if "you" are your client; and... what would "you" expect from your business?

What we like, our clients like, and what we don’t like, our clients don’t like; we naturally attract clients like ourselves; we will attract all the customers who have our same philosophy; just like the "Founders" of Nordstrom's and Wal-Mart.

For example: Nordstrom's Dept. Stores (High End) and Wal-Mart Stores (Low
End) - are 2 very successful businesses, with 2 very different business
philosophy's, and with 2 different types of clientele; but... where they are both the same, is they cater to their clients, who have the same likes and the same dislikes as these stores "Founders".

The great thing is, we are all different, so there are always plenty of clients
for EVERYONE; because we will attract clients who are like us, and clients who like the same things as we do.

And... what all successful people and businesses have in common is:
"Be the Best at What You Do!"

with love,
Tammy Taylor

Luke 6:31 Do for others as you would like them to do for you.


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Wednesday, July 21, 2010

Right Here... Right Now...

Right Here... Right Now...

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Right Here... Right Now...

Don't try to do more, only Focus on what you are doing Right Here... Right Now...

To be Successful in anything, business, sports, career... depends on being able to stay "FOCUSED" on what is happening at the moment.

What if...
A Major League Pitcher in the middle of his 8th inning: lost his FOCUS, stopped pitching, got out his cell phone and started text messagingTammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981
Or...
A Neurosurgeon was in the middle of a surgery: and lost their FOCUS, stopped, got out a laptop computer and started twittering.
Or...
A CEO of a large company was in the middle of a presentation: and lost their FOCUS, stopped and went shopping for 2 hours.

If these Professionals could not "Focus" they would not be very successful.

Quote:
It is those who concentrate on but one thing at a time who advance in this world. The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates his or her individuality.
Author: Og Mandino

But... it seems like the most difficult thing to do is to "Focus" on the work at hand; there are so many outside distractions it is easy to get off track.

However...
Being able to "FOCUS" is one of the single most important skills one can develop, to help themselves become more successful.
When one can stay "FOCUSED" on the project at hand, Right here, Right now, they will be able to do amazing things.

I have noticed that when people are struggling to do their job, it is "not" because they are not fully capable of doing a great job, it is usually because their mind is wandering, and they cannot stay completely "focused" on what they are doing.
Quote:
The ability to concentrate and to use time well is everything.
Author: Lee Iacocca

When the mind is wandering: thinking about bills that need to be paid, problems, past mistakes, fear of not being able to do a good enough job, etc... It is almost impossible to stay "Focused".

Quote:

"Yesterday is history, tomorrow is a mystery, today is God's gift, that's why we call it the present."

Author: Joan Rivers (American humorist, b.1935)

I know, when I am "Focused" on what I am doing at the moment, and not letting myself get distracted, I am more Calm, Positive "and" Productive.

These are some of the Ways I Keep "FOCUSED" on my work at hand,
Right Here... Right Now...:
First of all, I try to Keep it Simple, and remember: Do Less Not More.

  • Develop the mind set that the computer and the cell phones are only tools.
  • Turn off the IM and email, and only turn them on when the project at hand, is finished.
  • Use paper and a pen.
  • Have a small daily task list: physically write the list, and check it off as each task is completed. (I like to do my tasks in between my daily goals; because tasks do not usually take a lot of brain work or creativity, they just need to get done).
  • Plan the night before, making sure the entire "next day" is planned out to the "T". (This helps "Focus" and keeps the day organized and productive, with less chance of getting off track).
  • Set small goals each day. (Work on "One" Goal at-a-Time, until completed).
  • Focus on doing "One" Thing Fabulous, each day, which you can be proud of.

And, "always" make time for Fun.

Quote:
"The best advice I ever came across on the subject of concentration is: Wherever you are, be there. When you work, work. When you play, play. Don't mix the two."
Author: Jim Rohn

with love,
Tammy Taylor

1 Peter 5:7 Give all your worries and cares to God, for he cares about what happens to you.


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Wednesday, July 14, 2010

Step Back...

Step Back...

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Step Back...
Have you ever felt like you were better at giving advice to others than to yourself...

When we give advice to others, especially those we care about, we are usually Positive, Affirming, Loving and Encouraging; but... we are also Firm and sure of ourselves, because we know the advice we are giving will help them.Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981

I was reading a book about some very successful businesswomen who were writing advice letters to their younger selves.
It was fascinating what these women had to say to their younger selves, when they were 17 or 24 or even 35 years old; they were much gentler and firmer with themselves in their letters, than they "actually" were with themselves back then.

In the moment of the day, we can be so hard on ourselves, no wonder why we get apprehensive or doubtful.
If we were as hard on the people around us as we are on ourselves, we would probably not be very encouraging or fun to be around.

After reading the letters of advice these successful businesswomen wrote to their younger selves, I could see how this was the same type of advice we give our friends.

You are a lovable person
You are a caring person
You are very talented
You are beautiful (I see you through eyes of love)
You are smart
And...
Be patient; a hasty decision right now, can affect your whole life
Don't doubt yourself; go with your intuition
Don't be afraid; you can do it
You need to slow down and take better care of yourself
Don't give up; tomorrow is going to be a better day
Don't wear that dress!

So, why not give this same advice to ourselves right now; we can be a Best Friend to our own self, starting today, let's not wait 20 years...

Quote:
"Love yourself - accept yourself - forgive yourself - and be good to yourself, because without you the rest of us are without a source of many wonderful things."
Author: Leo F. Buscaglia

As we look back at our younger selves, we can see how if we had been better friends to ourselves we could have helped ourselves so much more.

So, Why not start right now!
What if you were to write yourself a letter every week with Positive, Affirming, Loving, Encouraging, Firm words of Advice...

What advice would you give to your younger self?
What would you say to your Best Friend?

Just stepping back and seeing a different, more loving perspective of our self can do amazing things.
Have a wonderful day!

With love,
Tammy Taylor

Galatians 5:22-23
But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness,
faithfulness, gentleness and self-control...

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Wednesday, July 7, 2010

Increase Profit Without Increasing Costs...

Increase Profit Without Increasing Costs...

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Increase Profit Without Increasing Costs...

I like to keep things simple; the simpler something is, the better chance it Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981has of being a success.

Every time I am working on a new project, I ask myself these same 2 questions, and it helps me decide if it is a good idea.
  • Can I write the whole plan down on one piece of paper?
  • Can I get a guaranteed return on my money in less than 6 months?

If you CAN answer "YES" to these 2 questions, then the plan is not too complicated, and will be successful.

If you can't answer "yes" to these 2 questions, then the plan is probably too complicated; complicated plans usually do not work, because they become too time consuming and frustrating.

Quote:
The distance between you and your dreams is often the length of a single idea.
Author: Â – Vic Conant

In my Salon I was always selling merchandise to make extra money. I liked earning this extra money to pay the rent, so all of the money I made from doing services was Profit.
Most of the merchandise I sold was on consignment, and my #1 seller that paid most of my rent, was the paintings and lithographs hanging on my walls. I had a local studio that would hang their pictures on consignment. This did two things, the pictures made my Salon look nice, and I would sell them right off the wall, so I was making money on every square inch of space.

Let’s say your plan is to expand your Salon and put in a boutique area.
Expanding your business and looking for more ways of making money is a GREAT IDEA; we just need to increase your profits without increasing your costs.

Plan 1 Option:
- I want to add-on more space for a Boutique, which will increase my rent and cost of doing business, so I will probably need to take out a loan, or borrow the money.

- I will do all of the purchasing and merchandising myself, but... I do not have fashion and retail experience so it will take me a while to learn how to do this.

- I have a full clientele, so I do not have a lot of extra time to run the boutique; I will probably have to hire someone to do it for me, which will raise my cost of doing business.
Now, I need to ask myself these 2 questions:

  • Can I write this whole plan down on one piece of paper?

Probably not; this plan is very complicated and it would most likely be too difficult to do yourself.

  • Can I get a good return on my money in less than 6 months?

Probably not; you would have a lot of time and money invested which could hurt your existing business.

Plan 2 Option:

- I want to utilize every square inch of the space in my Salon, and put in a boutique area without increasing my space or rent, so I can keep my costs down and not borrow any money.

- I will team up with a group of vendors; local artists, designers, and boutique owners, etc. who are already doing business in my area, and offer them space in my Salon, to sell their items on consignment.
This will increase these vendors exposure to 100's of women a month who visit my Salon; which will give them good advertisement and make them extra profit.

- These vendors will come by 1 to 2 times a week, to rotate inventory and merchandise their area, so it always looks appealing to my clients. Then my clients will want to purchase these boutique items when they come to my Salon.

  • These vendors will start out by paying me a % of everything I sell the 1st month; then after the first month, they will pay me a small flat rent for the space and a % of everything I sell.

- I need to make a 30% to 50% profit on everything I sell; this way I can do incentives for my staff to promote the boutique items to their clients.

Again, I need to ask these 2 questions:

  • Can I write this whole plan down on one piece of paper?

Yes, this plan is not complicated.

  • Can I get a guaranteed return on my money in less than 6 months?

Yes, you have little to no money invested and you should start showing a profit immediately.

Always keep your creative juices flowing, and always keep your mind and eyes open for opportunities, this is part of the fun of doing business.
Remember the simpler something is, the better chance it has of being a success.

with love,
Tammy Taylor

2 Chronicles 15:7 But as for you, be strong and do not give up, for your work
will be rewarded.


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