Wednesday, May 26, 2010

Do you believe Summer is already here!

Do you believe Summer is already here!

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Do you believe Summer is already here!
And... This year we need to ENJOY every minute of it!
Quote: "Burn brightly, without burning out." – Author- Richard Biggs

I know Summer is supposed to be a time to relax a little more; the kids are out of Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981school, maybe taking a little family vacation.
However, I remember in my Salon when Summer would come, all of our schedules and our client’s schedules would get so chaotic it didn’t feel like the “Fun Days of Summer”.

I think Summertime is busier and more hectic because we are trying to figure out how to juggle all of our children's activities, and take care of our clients.
And…our clients are trying to figure out the same thing, and get their nails done.

But…
One of the fringe benefits of being in the Beauty and Nail Business is: it gives us a lot more flexibility to organize our work schedule around our family schedule.

However, it still takes a lot of Organization to juggle both.
So, how are we going to give ourselves more FREE TIME, just to RELAX this Summer, with our families and still take care of our clients? Through... "Organization".

The #1 thing to do first is to figure out your Summer work schedule; this will make everything less hectic for you.

We still need to get in our 40 hours at the Salon: Instead of trying to fit all of your clients into 3 or 4 days, spread your days out to 5 or 6 days, just not as many hours each day; this gives you more flexibility.

Usually our children's activities are during the day so the afternoons and evenings would be a good schedule at the Salon; and, maybe a couple of days at the Salon with an earlier morning schedule.

Many of your clients are standing appointments, who have a set schedule which you cannot change; so they will be our starting point; we will "Organize" around them first.

Get out your work schedule for the next 3 months, and write it all down on a month at a glance calendar for June July and August

Let's say 1 week looks like this:

Monday
OFF

Tuesday
  • 9:00 standing
  • 10:00 standing
  • 11:00 standing
  • 12:00 standing
  • 1:00 on is OPEN

Tuesday will be your early schedule 7:00 am to 3:00 pm = 8 hours
Leaving your entire afternoon OPEN

Wednesday

  • 4:00 standing
  • 5:00 standing
  • 6:00 standing
  • 7:00 standing

Wednesday will be your late afternoon/evening schedule 2:00 pm to 9:00 pm = 7hours
This leaves your whole morning OPEN

Thursday
Scattered openings

  • 10:00 standing
  • 11:00 OPEN
  • 12:00 standing
  • 1:00 OPEN
  • 2:00 OPEN
  • 3:00 OPEN
  • 4:00 standing
  • 6:00 standing

Thursday will be your one long day 9:00 am to 9:00 pm = 12 hours
This is your $$ DAY

Friday

  • 9:00 standing
  • 10:00 OPEN
  • 11:00 standing
  • 1:00 standing

Friday will be your early day 9:00 am to 3:00 pm = 6 hours
This leaves your afternoon OPEN

Now... Saturday or Sunday could be your one extra day to help pick up some of the hours you might have cut out during your week.

Monday would also be good except again there are probably more children's activities going on Monday verses Saturday or Sunday.

Now, that we got ourselves "Organized" we are ready for our "Summertime Nail Parties" and ENJOYING our Summer with our families!

with love,
Tammy Taylor

Job 37:14 ... stand still, and consider the wondrous works of God.


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Wednesday, May 19, 2010

Kiss the Frog....

Kiss the Frog....

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Kiss the Frog....

There is a philosophy which is becoming very popular in Business Journals and Business Articles lately; called "EAT THE FROG".Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981

It goes like this; if we have something we don’t want to do, then this is the first thing we do, before we get our day started.

It is like "EATING A FROG".

So, if we "EAT THE FROG FIRST" everything else this day will be easier and more enjoyable.

Now, I do like this philosophy, because I know getting something done first; which we don't want to do, will definitely help us not to procrastinate and it will make our day lighter and more productive:
However...

Thinking about "EATING A FROG" would not make me want to do something; it would make me dread it even more.

So... if I had something I really didn't want to do "I Would Embrace It and Give It a Great Big KISS"!
I would rather "TURN MY FROG INTO A PRINCE or CHOCOLATE"; this sounds like more fun, and makes me want to do it more, instead of dreading it.

And, this would definitely get me in the mood, "not" to procrastinate; I would look forward to getting it done at the beginning of my day.

Sometimes it is just how we think about things, the finished results might turn out the same, but we can sure make it a lot more FUN while we are doing it!

With love,
Tammy Taylor

Ecclesiastes 11:4 If you wait for perfect conditions, you will never get anything done.


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Wednesday, May 12, 2010

Fall in Love All Over Again!

Fall in Love All Over Again!

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Fall in Love All Over Again!

How do we fall in love with our clients all over again...

It is so exciting to get a New Customer, building a brand new relationship is Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981always energizing and we try to impress them by acting on our best behavior and catering to their needs; we are selling them on how wonderful we are, so they will want to keep coming back.
However... What happens after they have been our customer for a while and we know everything about them and they know everything about us; we both get bored and in a rut...

When I was in my Salon doing nails I felt like I was having a Nail Party everyday and everyone was coming to my Salon to be at my party. I liked to have a fun atmosphere; where every client who came in I knew their name and they felt comfortable and relaxed. (Of course I knew all of my client’s names but I liked knowing every clients name, since they were joining my Nail Party!)

I had many clients who had met and become friends while getting their nails done and would schedule their appointments back to back with each other, so they could sit there and talk, and they always looked forward to their Nail appointment.
I loved feeling like my Salon was a Nail Party; this is one of the main reasons I was always excited about doing nails and going to work.

I think in the last few years the personal touch has been lost in many Salons and businesses; with the computer age people are looking for the personal touch more than ever and they will gravitate towards the Beauty Professionals and Businesses who build their business around personal customer relations.

A Salon is a social club in many ways; it is all about relaxing, feeling free to talk about everything and enjoying girl time in a fun environment. (Just make sure you know who is in the next chair over LOL) I personally like smaller Salons with a lot of people working, it is more exciting for everyone working there and it is fun for the clients.

Have you ever noticed when you are getting ready for a party it just gets you in a GREAT MOOD; this is the Same Way to Get Yourself in the Mood for Your Clients and Your Nail Party each Day.
Get your Salon or Station ready, just like getting your house ready for a party:
  • Turn on the Music
  • Clean, Clean, Clean (especially the bathrooms and the floors)
  • Get Dressed up and Ready for your Guests
  • Set out little Refreshments
  • Set Up Seating so it is Easy for Everyone to talk to Each Other

Having fun with our clients and enjoying going to work, is the First step to falling back in love.
And, it only takes a smile on our face, a more care free fun outlook about our job and building relationships with our customers, to change everything!

Have a Great Nail Day; When Nails are Always Fun and Never Feel Like Work!

with love,
Tammy Taylor

Psalm 118:24 - "This is the day the LORD has made; let us rejoice and be glad in it."


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Wednesday, May 5, 2010

How to Compete with Discount Salons......

How to Compete with Discount Salons......

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How to compete with discount Salons......

The other day I was talking to a couple of my girlfriends and we were talking about the discount Salons, and how they are not that much of a discount anymore, since they charge extra for every little thing you have done; most of the time you spend just as much as a regular Salon.Tammy Taylor - CEO, Tammy Taylor Nails Inc.  - Entrepreneur and Business Owner since 1981

So, why does anyone continue to go to these discount Salons since the price is not that much different?

In the Salon business there has been many discount Salons come on the scene in the last 20 years; but... even these discount Salons are not cheap anymore. Their pricing now is usually within 20% of regular Salon pricing.

So, why are they still busy if their prices have gone up and their quality of service and products are only mediocre?

I was very curious, so I started asking some women and teenage girls why they would go to a discount Salon, even though their prices are not as cheap as they use to be.

These were the majority of the responses I received:

"I started going to the discount Salons because they were cheap, but now I keep going because they are CONVENIENT."

"Even when the prices started going up and the services did not improve, I stayed because I love the CONVENIENCE."

"I like to just walk-in on a Saturday afternoon and get an appointment; this is CONVENIENT and relaxing for me".

Now, this was not the response I wanted to hear, because this is a really tough one to compete with: "CONVENIENCE".

We have been so use to our clients booking standing appointments during certain days, certain hours and 2 years in advance, it is very difficult and it feels strange to start changing our mindset about taking walk-ins, or working on day's we do not have all of our appointments Pre-scheduled.

However, this is really the PERFECT TIME to make these changes, because in this New Economy clients do not mind spending a little more as they are looking for more QUALITY and VALUE for their money.

And, since these discount Salons have raised their prices without improving their Quality of Services or products, the client is no longer getting a deal; the only thing the discount Salons have going for them now is "CONVENIENCE".

So, now it is better for you! You no longer have to compete with price! You already do Quality Services! Use Excellent Products! The only thing you need to do, to compete with discount Salons, is be more "CONVENIENT".

Question: How to compete with discount Salons?
Answer: What can you do to make it more CONVENIENT for your clients to do business with you?
Have fun and think like the client; you will be thrilled at the response you are going to get and how your business will grow.

with love,
Tammy Taylor

2 Corinthians 1:4 He comforts us in all our troubles so that we can comfort others. When others are troubled, we will be able to give them the same comfort God has given us.


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