Things are really shaping up. The New Year has started out really good in the Salon business. Everyone is starting to settle down after the election and clients are ready to make their 2009 resolutions, like "I am going to stop biting my nails"; "I am going to take care of my feet", etc. And there is no one better than you, to help all these women keep their New Year resolution.
NAIL BITERS ARE $$$
I started my acrylic nail clientele by promoting to nail-biters and doing pedicures, because there are a lot of Nail Technicians who do not know how to do nail-biters, and they do not like to touch feet. I liked doing both.
I was a nail-biter and I learned how to do nail-biters by doing my own nails.
I could not keep on tips with overlays because they were too easy to bite off; but I did great with nail forms because the full Sculptured acrylic nail was harder to bite, and my natural fingernail would hurt after I chewed it off.
So, I figured if I could stop biting my nails with full Sculptured then so could other nail-biters. Once I stopped biting my nails and my natural nail started growing under my acrylics I got really excited; and I have not been without my acrylic nails for 28 years. Could you imagine if you had a full clientele like me: One who would never, never, never go without their acrylic nails? Well that is what nail-biters are, clients who never want to go without their nails.
Now you are probably thinking "why would I want a bunch of nail-biter clients?" with all those problems? I will probably have to put on a new "full" set every time. Not necessarily; only in the beginning will it be a little more work for you; but not once you get them trained "not" to bite their nails.
Teach your Nail-Biter Clients how to do home maintenance so they will have something to do with their nails besides bite them. When the client gets the urge to bite: Instead, they put on cuticle oil,
buff and then put on new polish or A+ Coat (UV Top coat for Pink & Whites). These Nail-Biter Clients will end up being your best clients, and probably your easiest clients, because they will be trained from the beginning how to take care of their nails and they want their
nails beautiful all the time.
Nail-biters need a "Nail-Biter" maintenance kit to keep at home. Nail-Biters are perfectionists and they will see every little thing on their nails.
But, when you teach them how to file a little chip, or an area that has lifted, instead of them
picking off the entire nail; then they will do great with their nails.
Also, make sure they know they can call you anytime to repair a nail.
I like to do the full set of Sculptured Acrylic nails then have them come back in one week for a buff and polish change, so I can make sure there is nothing for them to pick at.
If you do not know how to do nail-biters; then go to my WEBOLUTIONARY link for FREE
VIDEOS and WATCH HOW TO DO A NAIL-BITER.
PEDICURES YEAR ROUND ARE $$$$
Now, a good way to promote your pedicures is to go to every podiatrist in your area, and give them your card. Give their clients a "special price" to come to your Salon, and get their pedicures. You could also offer to go to the podiatrist's office and do pedicures on their clients twice a month.
To get the staff to refer you: you could Offer one free pedicure to everyone who works in the office, especially the office manager.
Then offer the staff a free nail service of their choice, for every 3 clients they refer to you.
This also works great in retirement or convalescent homes. Find out if anyone is presently doing the pedicures on the elderly; they really need pedicures, because they cannot do it themselves. Again, offer one free service but, only to the Manager and a couple of staff members of her choice; since the staff is much larger than a podiatrist office.
However, ALWAYS PROMOTE to the entire staff one free service of their choice after they refer you 3 clients.
Promote your Pedicure services to the Podiatrist
Promote your Pedicure services in Retirement homes
Offer one FREE pedicure, to EVERYONE who works in the Podiatrists office
Offer one FREE nail service to the Office staff for every 3 clients they refer
SET YOUR GOAL TODAY - WRITE IT DOWN AND KEEP IT WHERE YOU CAN SEE IT EVERY DAY
"I WILL GET 2 NEW CLIENTS A MONTH FOR THE NEXT 4 MONTHS"
Now I know you can do this; you are just going to need to put a little more focus on getting NEW CLIENTS. This is only for 4 months, and you will see a huge difference by Spring.
So, get out there and let everyone know "WHO'S THEIR NAIL TECH"