Friday, March 27, 2009

It’s our Choice…

It’s our Choice…Tammy Taylor

We can CHOOSE to look at something and only see the BAD, or we can CHOOSE to see the GOOD. However we decide to look at it; remember, it is always our CHOICE.

This is one of the cutest stories on CHOOSING to see the good; I had to share it with you.

A very old but happy woman looked in the mirror one morning. She had three remaining hairs on her head, she said, "I think I'll braid my hair today." So she braided her three hairs,
and she had a great day.

Some days later, looking in the mirror one morning, preparing for her day, she saw that she had only two hairs remaining. "Hmm, two hairs... I fancy a centre parting today." She parted her two hairs, and as ever,
she had a great day.

A week or so later, she saw that she had just one hair left on her head. "One hair huh...," she mused, "I know; a pony-tail will be perfect."
And again she had a great day.

The next morning she looked in the mirror. She was completely bald.

"Finally bald huh," she said to herself, "How wonderful! I won't have to waste time doing my hair anymore..."
And again she had a great day.

How Would You CHOOSE? To react:

A new client comes in and says," I have never liked any nails that I have ever had done before, I hope you do good nails.

Do you choose to say to yourself "I will not be able to please this client"
Do you choose to say to yourself "I am going to do the most amazing nails this client has ever had, and she is going to love them"


A regular client comes in and says "I broke 3 nails this time, what did you do different?"

Do you choose to say to yourself "This is the last time I am going to do her nails; I am tired of her blaming me."
Do you choose to say to yourself "I know I did not do anything different and no one else is having problems with their nails; maybe my client is having a little bad week, I am going to give her a little present, maybe a little cuticle oil or a polish or a little hand massage.

A regular client comes in and says, "I know I am late but I need to get out of here fast because I have another appt. and I do not want to be late".

Do you choose to say to yourself "My client comes in late and then puts me under stress to get her out early so she isn't late for someone else; who does she think I am? I am just going to tell her, I cannot do her today and she needs to re-schedule, and next time don't be late."
Do you choose to say to yourself, "I am glad my customer showed up or I would have had an open hour that I would not have made any money. If I do a Pink Fill-in instead of a Pink & White Fill-In, I can do it faster and get her out in time."

I know it is hard sometimes to control what is happening around us, but, what we can control 100% of the time, is how we CHOOSE to react.

Start each day with a little pep talk:

Say to yourself, "I will CHOOSE to look at the bright side and learn from everything, and enjoy the challenge, and enjoy the moment.

And again
she had a great day.


Tammy Taylor

Friday, March 20, 2009

The Sneak Attack! Has Your Phone Stopped Ringing?

Tammy TaylorThe Sneak Attack! Has Your Phone Stopped Ringing?
The SNEAK ATTACK can happen so slowly; you do not even realize it is happening until it might be too late.

The slow, quiet sneak attack; can happen to anyone in business. And, it happens very slowly; that is why I call it the SNEAK ATTACK!

What is the Sneak Attack?

It can seem like it happened over night; one day you were the most popular Salon in town, and the next day you are wondering why your phone isn't ringing.
The worst thing to happen to any business would be to be forgotten: NOT the economy!
You need to stay AWARE!
There are opportunities every day for your business to be forgotten: by existing clients, potential clients and surrounding businesses.

But there are more opportunities everyday to remind existing clients, potential clients and surrounding businesses, that you are still here, and you are here to stay!!!

Here are some of the signs of being FORGOTTEN:
  • Less customers calling in and /or walking in
  • Losing long-time clients
  • Fewer repeat clients

  • Which all translates into LESS Revenue
  • There are many things you can start doing today, to help people remember you.
  • The most important is to make a brochure; and Pass out 20 Brochures a week to potential clients.
  • You need to have a written brochure, that you pass out to everyone you come in contact with, and every one of your clients need a couple extra in their purse to hand out.
What to put on your brochure?
on the question that every Client wants to know: What's in it for me?
  • At the end of the day, every Client is looking for more value for their money.
  • Your job is to tell them what your service can do for them personally and remember: they do not want to spend time looking for the answer. (This is why you need a brochure)
The answer to this question must be one of the first things your clients see when reading your brochure.

If your client’s are going to remember you, you must first answer the question: "What's in it for them?"
  • List everything your client receives from you and your services.
  • What makes you, your services and your products, different from everyone else?
There are a lot of Nail Salons, and for every product or service you provide; chances are very good that someone, somewhere else, does almost exactly what you do.

Being UNIQUE:Then the question becomes: NOT “WHAT do you do?”, BUT: “HOW you do it”.In other words, what makes you unique?

What can a client get from you that they cannot get from anyone else?
  • Your education and expertise,
  • The products you use
  • Your nail services are completely customized to meet each client’s needs
  • Your Salon is comfortable and inviting
  • You Disinfect with Hospital Grade Disinfectants
  • You are on time
  • You do not cancel appointments
  • You have a 100% satisfaction guarantee
  • You must determine what differentiates you
    from anyone else; and market that point.
Note: Do not use the words “quality” and “service” as your selling point. Quality and Service is of course very important, and you have to have them to be successful; but these words have been over used and abused, so much so, they do not give enough impact when marketing yourself.Clients EXPECT quality and service; as they should.

Concentrate on YOU…:
You must be creative, yet accurately reflect “who you are” and what you offer,
no one else can do as good as you.

CONCENTRATE on what you are good at,
and build on that first.

  • Set aside a few hours this week to brainstorm, with someone whose opinion you respect; and they know you and your business.
  • Come up with a list of everything you offer.
  • Then make a list of everything you offer, that others in your area do not offer; or that others are not as good at, as you are.
  • Do some research, to find out how other Salons and Nail Techs in your area are differentiating, or promoting their services and/or products?

All of your communication must be emotionally impactful.

Anyone can quote statistics, but the most effective way to ensure an mpact on future potential clients, or your existing clients, is to communicate with them on an emotional level.

You must find out what aggravates them,
and then YOU must come up with a solution; how can you make it better.
  • What is it about their nails; that causes them aggravation?
  • Do their nails hurt after getting them done?
  • Do they feel like their nail questions are not getting answered?
  • Do their nails split and crack?
  • Does their polish chip?
  • Do they break a lot of nails?
  • Are they afraid of getting fungus?
  • Are they afraid of not having proper sanitation and disinfection?
  • Are they having a hard time getting in for an appointment?
  • Are their nails beautiful; and do they get compliments?
Here are a few ideas of what else you might want to put on your brochure, so you reduce their risk and they feel totally secure having you do their nails.
  • Do you offer a written guarantee? Especially 2-week standings!
  • Do you offer a free trial nail?
  • Testimonials: from your existing clients?
Find their “Aggravation” and “Communicate” with them on an emotional level, about how you can help relieve all of their aggravation, and make getting their nails done a pleasurable experience; and they will come back every 2 weeks, for the next 20 years.
Pass out 20 brochures a week, and Let EVERYONE know you are still here, and you are here to stay!!! And you will not be forgotten!!!
with love,
Tammy Taylor
This is one of my favorite quotes:
It's not so much that we're afraid of change or so in love with the old ways, but it's that place in between that we fear . . . . It's like being between trapezes. It's Linus when his blanket is in the dryer. There's nothing to hold on to.

Saturday, March 14, 2009

50% of a SUCCESSFUL Nail Business is...

Tammy Taylor50% of a SUCCESSFUL Nail Business is Talking to Your Clients, and Building a Friendship

"One of the BEST Assets you have, is you are a people person, and People LIKE YOU. This is why you are a SUCCESSFUL Nail Tech; your clients love being around you, and they love talking to you! Being a person that your client looks forward to talking with every 2 weeks is very special; this is a talent, Do Not Underestimate yourself. Remember: 50% of a SUCCESSFUL Nail Business is Talking to Your Clients and Building a Friendship."Tammy Taylor

We are human and we need relationships and friendships; it is how we are made; this is why the chat rooms are so popular; people love to talk and have interaction with other people.

But: What is missing is the “personal touch”.

The personal touch is what we Nail Techs can give; we can give the personal touch along with a friendship. With everything being so computerized, we barely have to leave our house once we get home from work; we can do almost everything via internet.

Build a Friendship:

But, the one thing that can't be done by computer is nails; so when our clients come to us to get their nails done, we need to really take this time to build a friendship; clients want a friendship and someone to talk to.

Client/Friend Relationship:
  • Having a client/friend relationship does not mean doing social things outside of the Salon; this is not a good idea.

  • Having a client/friend relationship means: You care about your client and her nails, while she is in your Salon.

  • Be there for her and let her talk… You only need to ask questions and let your client do the talking.

Being a friend/confidant to your client, means never telling anyone what your client talks about (you are like a Psychologist; Therapy $40.00 an hour and your nails are done free).

When your client can trust that you do not tell anyone, she will be even more loyal to you.

Talking & Listening:

Everyone needs someone to talk to that is not part of their family or inner circle; so they can vent and not worry about someone finding out or getting their feelings hurt.

Being able to express themselves to you; a non-bias friend who is not going to judge them or tell anyone; is a really a good feeling for your client and it builds her loyalty to you.

Some Pointers on How to Build a Stronger Client/Friend Relationship:

  • LISTEN to your client!

  • Encourage your client to express themselves so they feel relaxed talking to you.

  • Do Not: try to fix your clients problems; just listen and encourage them.

  • Do Not: get involved in their personal life; just encourage and listen.

  • Be your client’s cheerleader.

  • Do Not: talk about your problems, but…

    - DO talk about everything good in your life.

  • Do Not: take advantage of your client because she is your friend; always be on time, and do not ask her to move her appointment, unless it is an emergency; and always repair her broken nails immediately.

  • Always charge Full price, and make them pay at the time of service; then there is never any argument about money.

Always remember:

Talking to your clients and having a friendship is one of your best advantages to set you apart from other Salons; and, it comes naturally. Just have fun and make friends, and you will have a successful business, and you will love going to work every day.

Have a Great Nail Day,Tammy Taylor

This is a favorite quote of mine.

"Friends are those rare people who ask how you are and then wait to hear the answer."

Saturday, March 7, 2009

Filing by hand is easier than using a drill?

Filing by hand is easier than using a drill?Tammy Taylor

"Why do I love Hand-Filing: I love the shape and the feel I get when Hand-Filing. I feel like my nails are very personal; like a piece of art, with my signature on them. I want to have the feeling of creating beautiful nails and I do not get the same feeling when using a drill.

When using a drill to shape my nails, it seems more like a factory or just a job, and I have never felt that doing nails is just a job. Doing beautiful nails is an ongoing journey; it is like we can never perfect it because we always want to do better on the next set, or the next fill-in; like an artist when they finish one creation, they want the next creation to be even more beautiful.

There is something very special about creating beautiful nails, and trying to get better every single time; it definitely makes it more fun and stimulating, and it helps eliminate burn out."Tammy Taylor

Time is Money; "Apply Your Nails Like You Have No Drills & No Files":I know time is money and a lot of you might be thinking that drills make your filing faster; but drills don't; it's the way you apply your nails that makes your filing faster. I always say "apply
your nails like you have no drills & no files"; so all of your creativity and time is spent on creating the nails, which is the fun part; not the filing.

Fastest "Full" Set with Hand-Filing:
Remember I hold the Record for the "Fastest" Full Set of Sculptured Pink & White Nails ever done, and in front of a live audience (less than 18 minutes), and I did them with hand-filing, no drills.

Carpal tunnel:
Also, the husband of one of my friends, who is a doctor, told us the vibration of the drill is worse on carpal tunnel than with hand-filing.
5 steps In Filing Techniques:
But, to make your filing and shaping simple and fast, so you do not feel the need to use a drill: I want to share with you my "5 steps in filing techniques", that I have been doing and teaching for years.

Concentrating on one part (at a time):When filing I file ALL 10 NAILS with each step; in filing this way I am concentrating on just that
one part of the nail, and getting each angle just how I like it. This not only helps perfect the nails one angle at a time, it makes filing the nails faster.

FILE - File the nails in 5 Steps

1. Left Side (All 10) 2. Right Side (All 10)
3. Nail Tip (free-edge) (All 10)

4a. Cuticle & Contour (All 10) 4b. Road
5. Clients Angle (All 10)

Tilting your file to get the desired tip shape (for the Free-Edge):

File back and forth across tip of free-edge until the desired shape is achieved.

9-4a Cuticle and Contour area (T.T. Long Lasting Zebra File)

Bevel up one side of the nail, across the top and bevel down the other side, using the exclusive Tammy Taylor "Horseshoe Pattern". Continue the same motion all the way to the free-edge.

9-4b Road- File around cuticle area making sure there is a little road between the acrylic and the cuticle

9-5 Client's Angle (T.T. Long Lasting Zebra file)

Use the Zebra file and file the client's angle. While pointing client's fingertips towards them, look at the same angle the client will be looking at. The client will be looking at this angle for the next two weeks, it must look good to them!