When the going gets TOUGH the TOUGH get going! So, come on girls, NOW is the time to GET TOUGH!
We can no longer sit and wait for Clients to come to us, we have to go out and get them. When the Economy is tough, we have to work twice as hard for the same amount of money. But it is worth it because we still have a job.
The Old Days of 3 and 4 Day Work weeks are gonefor a little while.
If we want tothriveand we want togrowduring these times, we mustCHANGE.
The Beauty business is the best business to be in right now. Because women love to feel pretty, especially when times are tough, and they feel a little down.
We need to change our philosophy on:
How we Do business
How we Spend money
How we take care of Customers
How we Promote ourselves
How We Can Improve Our Business:
Get more Clients
More work hours and more Days - Habit pattern like a regular job
Remember, a tough economy does not last forever;it is only temporary, so do not think"UGGH":I have to work 5 Days a week again; this is like starting over. I am going to have to re-organize my whole life, and my lifestyle. I don't know if it is worth it. My neck is hurting, my hands are hurting, my pocket book is hurting, and my head is hurting.
Instead: Think "This is only temporary; I can do this for a few months", especially with the Holidays coming, I always get new Clients during the holidays, and I always make money.
Girls, I have been in this business 27 years; I have been up and I have been down; but INEVER, NEVER, NEVER Give Up,and you are Not going to GIVE UP either. This is the Greatest Business for Women, especially Working Mom's. Remember when the economy is tough, women go back to work, out into the marketplace; and when women work outside of their homes, they want to look nice and "nails" are usually the thing they do first; because we all know when our "nails" look good, we feel good.
Here Are 3 Steps You Need To Start TODAY!
STEP 1. Be in your Salon 5 Days A Week, until January 15th, 2009
Even if you do not have a Client, answer phones and clean cabinets
"If you are there, Clients will Come"
STEP 2. Run a Holiday Special for your Regular Clients only until December 31st, and put this at your Station in a frame.
NOTE: This BUILDS New Clients that already have faith in your work, AND Promotes Regular Clients to try other services.
Holiday Specials for my Regular Clients
2 for 1:
Give your friend, or your Mom or your Daughter a wonderful gift that does not cost you a penny. o Bring them with you and they will get the same service you are receiving or an equal service free. o Just let me know in advance so I can book out the extra time needed.
OR YOU CAN;
Give yourself a little extra treat:
Book any 2nd service at the same time as your regular service and I will give you 50% off your 2nd service.
Like an Aroma Spa Pedicure or Acrylic Toenails
Girls, You are Tougher than you think! YOU CAN DO IT!!